Your Network Marketing Company Is Not Your Brand
It is important to remember your network marketing company is not your brand. Your company may be fantastic; however, you will not have the results you want if you are branding your network company.
When people join a business, even as a customer, they are joining you – what you stand for and what you represent. It is a huge mistake when you brand yourself too much to your network company and their product(s).
I guess your next question is: What should I do next? The answer is simple – just be you.
Remember you are unique, and people will connect with you over the opportunity. People follow people not opportunities. You will attract like-minded people to you just by being authentic. People will want to know more about you and what you are doing. Look at who you are trying to attract and what you can provide as far as value and get to work.
Two simple steps to take for the branding process:
Create a Website – Have it feature you and not your opportunity. Better yet, have us customize an incredible Marketing Page just for you.
Create a Facebook Business page. Be aware of what you post. Before you post something, ask yourself - Is this on brand? If it is was on someone else’s page would you want to read it or would it get your attention. Engage with people that follow and engage with you. Before you know it, they will be asking you questions about what you do.
If you build a consistent Brand message people will start to follow you! We cannot stress enough how important consistency is to your brand. Branding takes time, however, if people start seeing your name every day or twice a day your brand will build quicker. Another important part is knowing your target audience. If you don’t know your target audience how can you brand yourself?
Brands are not built overnight – they take time.